How can a publicly-funded research library leverage growing resource demands within an increasingly tight investment landscape? By telling compelling stories about how faculty and students from across colleges utilize (need) business resources and tools for their entrepreneurial work.  Tableau Desktop and Server helps library decision makers organize and visualize the wealth of local data to build a case for future investments.  

The use case of the Carlson School of Management illustrates lessons we learned:
•	identifying key metrics—money saved by students; books and journals most downloaded or cited by faculty; market share of the college reached by the library
•	integrating data from multiple sources—enterprise systems, publishers, software vendors
•	creating a discipline-specific profile of use reveals research patterns needed to inform strategic decisions on database selection and service delivery

Benchmarking the Value of Business Research: The University of Minnesota Libraries’ Model