OP–0139
Multifaceted Campaign for Primary Prevention of Diabetes and Other Lifestyle Diseases in Kerala, India (WDF 12-717)  (kNOw Diabetes Project Phase II Kerala)

Background
In Kerala 20% of the adult population are diabetic and it is the highest in India. There is an increase in young onset diabetes patients. They are at the risk of complications at their productive ages. It also increases the burden of morbidity in the society.
Medical Trust Hospital And Diabetes Care Centre Kulanada  situated in Pathanamthitta district in Kerala took the initiative to design and implement the project with the support of world diabetes foundation and in collaboration with various government and nongovernment agencies in Kerala.
kNow diabetes phase 1 (WDF 07-236) started its campaign in 2008 and concluded in 2013. it was implemented in Pathanamthitta and Alappuzha districts of Kerala as a school level programme 
kNow Diabetes Phase II  (WDF12-717) was  started on june 2014 and ended in march 2017 
Aim 
•	To empower the coming generation in primary prevention and control of diabetes and other lifestyle diseases.
•	To  develop a sustainable health education system with the help of National service scheme program officers and volunteers targeting diabetes and other lifestyle diseases.
•	To develop an effective online health education program 
Methods
•	 An online health education centre is established. Videos, talk shows and interviews with  focus on facts about diabetes and other lifestyle diseases, healthy lifestyle, nutrition and preventive measures were produced and uploaded on websites, blogs, YouTube channel ,facebook and  a popular television channel.
•	 A health education system is established in collaboration with National Service Scheme, Department of Higher Secondary Education, Kerala, Local self government and voluntary organisations.
400 schools were  selected as distance centres of health education. Teachers and leaders of voluntary groups attended the training camps. They received training materials for training volunteers as well as for creating awareness in other health programs.
•	100 student volunteers  received awareness classes  from each of these programme officers. They were entrusted with the task of educating at least 5 fellow students and a minimum of 10 adults in their neighbourhoods.
•	 Nodal Centres were established to co-ordinate the activities conducted in the distance education centres.
•	. Multimedia exhibition were conducted in all the districts of Kerala which were designed to provide information regarding diabetes and other lifestyle diseases 
  
Outcomes
Number of Teachers trained    977
Number of Volunteers trained     64360
Number of Students trained        321080
Number of Adults sensitized      437199
13 Multimedia exhibitions  were conducted
65 Screening camps   were organised 
A total of 12913 people screened  for diabetes             
508 walks were conducted as part of Diabetes walks 2014   
933 walks were conducted as part of Diabetes walks 2015       
977 walks were conducted as part of Diabetes walks 2016       
A Web channel kNow Diabetes TV was  launched
50 videos uploaded in various internet platforms.
Discussion
•	 Project conducted multifaceted campaign for Primary Prevention of Diabetes and Other Lifestyle Diseases in Kerala.
The three year campaign was a huge success and was well received by the community, elected representatives and government. 
The campaign has succeeded in creating a base in health education in education departments.

Multifaceted Campaign for Primary Prevention of Diabetes and Other Lifestyle Diseases in Kerala, WDF 12 -717