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Nov 8, 2017

International Diabetes Federation 2017 Congress

Diabetes is an invisible condition - People with diabetes look like everyone else and diabetes does not discriminate

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Kneebone, J.

diabetes

invisible condition

stigma

chronic disease

national diabetes week

diabetes victoria

Abstract

Abstract

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Keywords

diabetes

invisible condition

stigma

chronic disease

national diabetes week

diabetes victoria

Abstract

Abstract body Background In Australia, National Diabetes Week is in the second week of July and the week provides us with a wonderful opportunity to raise awareness about all types of diabetes and how this condition affects Australians. Diabetes Victoria chose the theme: Invisible condition as people with diabetes look like everyone else - they come in all shapes, sizes, ages, gender identities and ethnicities. We produced a 30 second video visualising the growing number of people affected by this invisible condition - which might fly under the radar of the general public. Aim Our aim is to raise awareness of diabetes and encourage people to connect with their local Members of Parliament to by signing an online petition to increase funding for diabetes research. Our video video highlights that that more than 80 people in Victoria develop diabetes every day and you cannot see if someone has diabetes. Many Australians are at risk of developing diabetes and you don't have to be old and you don't have to be overweight to develop diabetes as diabetes does not discriminate. Method We reached out to our Consumer Advisory Committee and volunteer network to find suitable talent/"actors" to be in our video. All the people in the video live with diabetes.We collaborated with the Design team of Royal Melbourne Hospital and worked with them in producing a video brief. We had to find locations and were given access to a Melbourne Cafe and private bus company to do the video shoot. The video shoot was done in one day and post production took several weeks and graphics and a voice over had to be included in the final video. Results The video was shown during National Diabetes Week, featured on our campaign website www.invisiblecondition.org.au and is being amended for use in 2018. The video featured on a prominent pedestrian prescient in Melbourne as well. Over 4000 people saw the video during National Diabetes Week. Discussion Even though the video has been show we are amending it for another campaign in early 2018. We have included culturally diverse people in the video and linked it to societal norms around the theme of invisible condition. The video aloe appeared on the home pages of 2 main Australian media outlets during National Diabetes Week. The video can be viewed here: www.invisiblecondition.org.au Conflict of Interest I have no potential conflict of interest to disclose

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All rights reserved.