Previous research on Facebook pages related to diabetes and dementia has shown that such pages can promote different kinds of biological citizenship, such as risk and illness management or rights promotion and identity politics. It has further been suggested that these different kinds of citizenship can be associated with ideological issues, such as neoliberal accountability and the normative formation of active subjects. However, research on their functions and the representations that constitute them is still quite limited and specifically, there is no study of schizophrenia pages on Facebook. With the current research, we aim to explore the content of two French-speaking schizophrenia-related Facebook pages in order to identify the content associated to citizenship promotion by the identified pages and the discursive construction of the audience's accountability. The 50 most recent posts of each page have been extracted and analyzed, first using content analysis and then discourse analysis, in line with our objectives. Results indicate that the first page, that is a state-funded collective of associations, focuses on promoting recovery-oriented approaches and mental health literacy, while the second page, which is independent and peer-administered, focuses on criticizing the State and Psychiatry, as well as promoting spiritual views of mental health. Finally, discourse analysis suggests that the first page constructs its audience as co-responsible and active for spreading awareness, while the second views its audience as recipients of information. These results are discussed in terms of the Public Health/Social Justice distinction suggested by Corrigan, as well as neoliberal goals and strategies.

AN EXPLORATORY ANALYSIS OF THE USES AND REPRESENTATIONS SHAPING FRENCH SCHIZOPHRENIA GROUPS ON FACEBOOK