As a small chemical business providing turnkey monitoring solutions to a niche market, we recognized the need to apply the principles of lean manufacturing to our standard operating procedures. This decision was made for several reasons, including cost control, supply control, and ease of manufacturing one-of-a-kind systems that stem from a base product. We utilize standardized major components throughout our product lines, such as electronic and mechanical components as well as software platforms. In 2008, as our resources for print advertising were dwindling, we started a monthly E-Newsletter to connect with our current clients and to market new systems, upgrades, and services. Based on our successful first year of the newsletter campaign, we decided to incorporate social media so as to enhance our newsletter reach, i.e., to expand our prospective client base. We started a company blog, opened a Twitter account, and created business pages on Facebook and LinkedIn. In 2011, we have converted leads into sales and can track the source to our social networking activities, including the foregoing social media and active participation in Linked-In discussions and tweets.

Staying lean and utilizing social media: Remaining relevant as a small chemical business

243rd National Meeting (2012)

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