Every professional has developed a set of expertise.  A successful business entrepreneur needs to identify and market these skills.  Determining what your value added is to a specific industry is the key to maintaining strong business relationships.  A business or consulting practice grows by finding out how to address client needs.  This presentation will explore how a consulting firm can exploit this process to gain a successful client niche service.  Services need to be identified, refined and successfully marketed to a set of potential clients.  Critical to the continued success is the constant review of what you have to offer and how to get this information to potential clients

Exploiting your niche:  Identifying and marketing your expertise

244th National Meeting (2012)

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