Gone are the days when a marketing plan consisted of making sure you had the right ads in the right trade publication. Sales and Marketing today requires an understanding that your next customer could very well be the person responding to a post about the restaurant you checked into or a witty observation about an Einstein quote. Since 2009, Analtech Inc. has engaged with a variety of social media tools to both gain attention and target specific customers, with both successes and learning experiences as the result. As both markets and customers continue to shift � and more people engage with social media tools � every sales and marketing department in the world will have to become proficient in speaking the language of social media.

Social media is used by many people: Research shows that most of your customers are people

244th National Meeting (2012)

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