It's easy to assume that social media can be the catalyst for getting noticed, growing your business, or finding happiness. Assume nothing. If used incorrectly, social media can harm your image and waste your time & money. However, if used correctly, you'll create interactions that expose you to a new world of opportunities�new colleagues, new customers, and new friends.Learn how to use social media effectively and efficiently by getting to the point. This talk will provide techniques to help you navigate common obstacles that people and businesses are exposed to, such as: What do I say and how do I say it? How do I efficiently manage my time online? At the end of the day, am I getting through to people or am I annoying them? We'll discuss all of these questions and provide you with solutions based on published reports and Tom's experience as a social media specialist.About the speaker: Tom Ruginis was formerly a Molecular Biology PhD student turned Marketing Specialist for a lab supply distributor. He now helps scientists communicate with two companies he has founded: RuugyMedia, a social media consulting company for science and environmental organizations, and HappiLabs.org, a research organization that studies scientists.

Get to the point! Techniques for organizing your online social networking skills

246th National Meeting (2013)

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