As a small chemical business owner I utilize the following social media platforms for my business: Facebook, Twitter, Hootsuite, LinkedIn, Blogger, Tumblr, Google+, Constant Contact and Pinterest. I will discuss the integral role that each of these social media vehicles plays in the sales, marketing, and branding of my analytical instrumentation. Additionally I will speak to how I've been able to maintain and grow exisiting business relationships through consistent social media communications as well as continuously building a following. Metrics for tracking leads to social campaigns will be addressed. Lastly I will discuss the importance of finding your social media voice and getting out there and being social.

Small chemical businesses and the importance of being social

246th National Meeting (2013)

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