It's easy to communicate chemistry to those already interested or to a science literate audience. But how do we reach people who didn't study chemistry or who believe it has little to do with them? This talk, from the perspective of a long-time science writer, will explore the techniques, the stories, and the occasional homicidal events which illustrate the fascination of this branch of science.

The (sometimes poisonous) chemistry of communication: How do we reach people who don't think chemistry is relevant to their lives?

248th National Meeting (2014)

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