What you don't know won't hurt you!  This phrase might work for the boogieman under the bed but has no place in the farm shed.  However, the number and complexity of chemical regulations can make them difficult to understand and may lead to poor practises.  To address this problem the New Zealand Environmental Protection Authority has produced a range of educational material to explain new regulations, promote the correct use of safety equipment, and provide guidance about good chemical management.  This includes a new website, printed guides, fact sheets, videos, an online calculator and in-store advertising to engage and inform a range of audiences.  These initiatives have been well received and one received a national plain English award for usability.  This paper will describe some of these initiatives, why they are effective and the pre-production engagement with industry that helped made them successful.

Working with industry to produce better safety information for farmers and growers

248th National Meeting (2014)

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