Dow AgroSciences Brazil uses an innovative and creative way to promote safe use of Personal Protective Equipment (PPE). Starting in 2012, Dow AgroSciences' portfolio of crop protection products in Brazil have a QR code on the packaging to disseminate instructions on good agricultural practices and proper use of PPE. The QR code works like a barcode. To access the encoded content, you just need a camera phone and a program designed to read the code. You take a picture using the application and the same is converted immediately. The QR codes that are on our product packaging lead to an educational video that teaches how to handle and use the PPE, reminds users about the importance of reading the pesticide label, and to properly dispose of the packaging. Dow AgroSciences is a pioneer in the use of QR codes for an educational purpose in the packaging of agrochemicals. Dow AgroSciences continues to seek innovative and user-friendly tools to bring this information to the field. The QR codes are also included in product materials, product stewardship campaigns, and on packages of PPE.

Pioneering use of QR code technology to promote the correct and safe use of PPE

248th National Meeting (2014)

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