The concept of GC-MS forensic breath analysis was exposed to bright sunshine in 2008, with the publication of The Nadjik Pheromone, a spy-thriller novel, set after one of the many tragic genocide events of the 1980s. Does exhaled breath contain a unique biochemical molecular matrix when a human subject intentionally lies? More about the book and the possible technology was presented directly to the chemical community at the ACS 239th national meeting in San Francisco, March 2010, including the misunderstanding of whether this was proven technology or CSI conjecture. After that meeting, several skeptics became supporters, believing that it is now within reliable detection, i.e., a useful scientific application: more than 'a polygraph,' but rather 'a pregnancy test for the truth.' The implications are enormous. Here we are, four years later and this update will contain an overview of the need for this technology, the issues faced by an author and small business owner in getting product to market, driving sales, and expanding market segments. Relevant issues of fixed and variable costs, investment and the return on investment, marketing, branding and re-branding, knocking on whatever door might promise value, networking, and more. If you have far-out technology in your lab or a book inside of you, or both, waiting to get out, you won't want to miss this presentation.

Nadjik pheromone: Where hypothesis merges with reality

248th National Meeting (2014)

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