People are often looking for signs that Green Chemistry is becoming more imbedded in the materials economy. Many people making this search are often new to the innovative process, and mistakenly identify difficulties in bringing products to market that are common to all innovations green or not. The reality is, the intellectual and economic costs of innovation and commercialization are often daunting, and the success rate is depressingly low regardless of the environmental impact of the technology being developed. This presentation will explore several case studies from the Warner Babcock Institute for Green Chemistry in materials sciences and life sciences, and draw some hypotheses of how Green Chemistry actually facilitates the innovative process.<br/>

Technology greenhouse: Ideas through commercialization

251st National Meeting (2016)

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