Beginning in 2016, CropLife America took a new path by engaging the public in the pesticide conversation through humor. Although the initial campaign focused on starting the conversation and sending viewers to a website for more details, the #GiveaCrop campaign has grown this year to include more in-depth content by bringing more details and science into the conversation. We will review the campaign assets and talk about what has worked, what has been updated and enhanced and how the campaign will continue to grow into the future.

Starting the science conversation through humor and community

254th National Meeting (2017)

The official archive and repository for all ACS Meetings & Expositions abstracts and select posters or presentations.