The science regarding the risks posed from pesticide residues in food is complicated and controversial. Effective communication to public audiences requires command of the science but also an appreciation of consumer interests, concerns, and influences. Communication strategies should incorporate succinct scientifically-supported messages delivered at the appropriate level of scientific complexity for the anticipated audience; there are many "publics" and each may have its own specific information needs and receptivity to the science. The credibility of the scientific "messenger" is also critical and legitimate efforts must be made to establish credibility with public audiences.<br/><br/>Four key scientific messages regarding pesticide residues and food safety will be discussed: 1) typical consumer exposure to pesticides in the US is far below levels of health concern, 2) the "Dirty Dozen" list of conventional fruits and vegetables that consumers are encouraged to avoid is flawed and misleading, 3) organic foods are not healthier than conventional foods, and 4) pesticide tolerances are not appropriate as indicators of safety and violative pesticide residues are rarely of health concern. These points will be supported by scientific evidence, development of consumer-friendly messaging, and incorporation of traditional and non-traditional (e.g. music) communication approaches.

Communicating pesticide food safety issues to the public

254th National Meeting (2017)

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