Selecting good names/brands for your business and/or products being offered can be critical to the success of the business. These names/brands will identify your business and/or products, hopefully making them known to clients or customers to want to do business with you. However, selection of these names/brands is often rushed, causing names/brands to be selected that are not unique or are too descriptive and/or likely to cause confusion with other names/brands in the marketplace. This presentation will address the basics of trademark selection, protection, and maintenance, along with the common pitfalls that arise with each.

Branding your business and products: Trademark considerations

ACS Fall 2021

The official archive and repository for all ACS Meetings & Expositions abstracts and select posters or presentations.