To ensure that a startup company will be successful, the founders must access the market opportunity for their technology, product or service. Where a market currently exists, there is, or may be, significant market data to profile competition, estimate pricing and your features and benefits relative to the marketplace. However, with new technologies and the related products or services, there may be little market information. That being the case, determining the potential for financially viable commercialization is much more challenging. This session will address those marketing challenges.

Challenges of accessing and quantifying the market for a new technology

ACS Fall 2021

The official archive and repository for all ACS Meetings & Expositions abstracts and select posters or presentations.