No company can escape the fact that with each passing year; the present is becoming a less reliable guide to the future. In order to drive profitable business growth; stay relevant; and differentiate from the competition; engineering firms must embrace innovation and bring it to life. Yet; despite substantial investments of time and money; many innovation initiatives are short-lived or unable to produce dramatic shifts in competitive position or sustain their desired performance over time. The problem with innovation efforts is rooted in a strategy developed within a system that is defined and constrained by the core engineering business.

Our panel; made up of innovation industry and academic leaders along with CE entrepreneurs will discuss how creating a capacity to innovate starts with strategy. The esteemed group of innovation experts and entrepreneurs will share some of the challenges they have faced working in the built environment as well as strategies and best practices that helped them succeed as innovators; entrepreneurs and intrapreneurs.

Innovation in Civil Engineering

The ASCE Convention is the Society's flagship membership event. It is the single annual opportunity that the entire Society is represented together and reflects the diversity of civil engineering that ASCE encompasses. The program for the Convention will be of an integrated, cross-cultural, technical, and educational nature.

The program will follow the convention topics: State of the Industry/Profession, Integrated Systems, System Failures and Recovery, Strategic Issues/Public Policy, Significant Projects, and History & Heritage.

Conference DOI: https://doi.org/10.26226/m.631a1074ef623300123288dd