Evolving consumer values and changes in climate, technology and geopolitics are changing societal expectations of agriculture. Farmers must comply with an increasingly complex set of standards and consumer demands as they raise and market their crops. Herbicide-tolerant systems in Midwest U.S. row crops provide one instructive example of how these changes can impact a technology and its acceptance.  This presentation will provide business and technical perspectives on how these societal changes are manifesting today in crop protection, including how changes in trade standards, sustainability and food company demands are impacting farmers and the agriculture inputs they use today and in the future.

Meeting consumer expectations: How the food and agriculture value chain is changing and what is means for crop protection

Where thousands of chemistry professionals meet to share ideas and advance scientific and technical knowledge. Spring 2023 abstracts, posters, and presentations will launch at the end of March.

ACS Spring 2023

The official archive and repository for all ACS Meetings & Expositions abstracts and select posters or presentations.