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[ Publishing Workflows ] July 25, 2022

Video as a science communication tool

Visual science communication has enabled the research collaborations that power today’s innovations. Great scientists are also great at communication but need innovative tools to communicate their ideas and create an impact.

One of the major challenges in science communication today is the lack of quality, feature-rich video tools for remote collaborations. Good science communication through video improves research comprehension and sharing of ideas that lead to new insights. Here we will explore the benefits of video as a tool for effective science communication.


Communicating scientific ideas with videos

The use of video as a communication tool has grown steadily over the last few years. Studies show that videos contribute about 82% of all internet traffic, meaning that audiences find it easier to consume video content. 

Videos are a great way to share findings, discuss a scientific paper you just published, or get information about your conference out there.

Additionally, live video communication tools have become very useful for conference hosting, allowing researchers to attend events virtually from anywhere in the world.


Live videos

The scientific world has seen a great deal of migration toward virtual events since the pandemic. Introducing live videos into science conferences has now become ideal for disseminating research findings to global audiences, allowing attendees to tune in from anywhere in the world.

Live videos are essential for advancing science as it ensures people from remote parts of the world are connected to the information and new discoveries they need to know about.


On-demand videos

Online videos are another open line of communication where researchers can make videos about their findings, and conference organizers can upload their conferences online. Sharing scientific findings through videos hosted on an online platform allows researchers to gain more recognition for their work.

Furthermore, conference organizers can extend the longevity of their conference impact by making their conference available online. This way, members can access it anytime and continue the conversation about topics discussed.


Why is video important for science communication?

Visual images convey emotions that captivate and nudge audiences to take action on a scientific matter. In a world overwhelmed with tons of information, science needs to leverage this effective means of getting its audience's attention.


Science collaboration

The pandemic caused a massive reevaluation of how people interacted and significantly remodeled the science landscape. It limited in-person lab activities and constrained research operations. Also, scientists have had to travel long distances to share knowledge and collaborate before now. 

Virtual science collaboration effectively allows researchers to work together and share new ideas, but video communication tools are essential to make this possible. 

Virtual platforms with video features such as Morressier make scientific communication more effective and allow for faster and more seamless sharing of findings.


Conference hosting

Whether it's a hybrid or virtual event, audios alone cannot communicate the real intent of the research message being passed across. Integrating video features allows you to get more engagement from your attendees and helps your event have a more lasting impact.

Beyond that, conference organizers who introduce video features also gain more revenue through massive virtual turnouts and greater awareness for sponsors. This is because video communication allows attendees to have a more personalized connection with speakers and other in-person attendees at the conference.


In conclusion

Video communication tools provide an effective means to raise awareness about science. It offers a seamless platform for researchers to communicate, collaborate on new ideas and share thoughts on discoveries made. 

Using the powerful video tools on the Morressier platform, researchers, communicators, and stakeholders in science organizations can reinvent their stories, deconstruct complex findings, host virtual conferences, and increase the outreach and impact of their scientific publications.

Learn more about the video communication tools on the Morressier platform and how they can empower you and your science community.

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