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[ Publishing Workflows ] February 28, 2023

In our digital world, is traditional journal publishing enough?

The digital revolution is underway and it’s shifting the scholarly publishing landscape. Recent advancements in technology have given rise to new ways to disseminate research.

With these new capabilities come many opinions and ideas about when and how certain formats should be used. Discover how academic stakeholders are taking advantage of new content formats to make sure information is engaging and accessible for every kind of learner.


The potential of ePosters

Over the past decade, poster halls at scientific conferences have transformed from crowded venues filled with researchers holding paper boards and laser pointers , fighting to be heard, into easily accessible digital realms where findings can be discovered. There’s a reason why more and more conference posters are going digital. ePosters are a quick and efficient way to give your community’s early-stage findings a whole new life online, and to avoid the hassle of physical posters. But, there’s more where that came from.

The interactive nature of ePosters also allows for increased engagement through graphics, embedded video or audio clips, or animations. These features help researchers effectively convey their ideas, increasing research impact by breaking up the academic jargon so that members of the general public can engage with their work. Eye-catching visuals and displays give you the chance to tell the full story of your research in a fun and exciting way. 
ePosters can also be cited, which furthers a researcher's career and you can link the data set to the poster, helping other researchers learn from them. 


Creating impact with video

The numbers paint a clear picture: studies show that academic papers accompanied by video abstracts have approximately 20 percent higher citation scores when compared to fully written content. Using video to share your ideas widens the pool of your research’s potential consumers, reaching  those who prefer the personal touch and didactic clarity that videos provide.

Whether your video is live or on-demand, adding a video component to your academic paper or conference presentation allows you to become the voice of your research, discussing your results and deconstructing the more complex elements of your findings with organic ease.

What’s more, the Morressier platform provides robust data and analytics tools that allow researchers to track engagement and gauge interest so that they can find out what findings matter to their community and the wider world and improve their video communication skills for even greater engagement on their next video.


Lay summaries and plain-language abstracts to reach new audiences

Scientific findings are not made to exist in a vacuum. When we embrace new forms, we can increase the public understanding of research so that individuals from different disciplines, industries, and backgrounds can discover and grasp the ideas that might shape the world.

More and more journals and conferences are requiring plain-language research summaries to make science more accessible for non-expert audiences. When creating these summaries, authors can gain valuable multi-disciplinary perspectives that can help enrich their work prior to publication, shortening their peer review time and accelerating the research lifecycle. Utilizing this format for sharing research also makes it easier to disseminate ideas with the general public. By providing context and simplified detail, the public can access and understand the world’s freshest discoveries.


Making use of media and podcasts

Researchers join societies to engage with impactful discoveries and make their voices heard. Media articles and podcasts are excellent ways for scholars to listen to inspirational research journeys and share their own. But how can you give your members’ ideas the attention they deserve?

Start with providing free access to your annual conference for credentialed media. This allows journalists to report on your society’s cutting-edge findings to ensure that they are understood and represented accurately, and to help your members receive visibility and recognition that can turn their discoveries into global discoveries.


What are the key benefits of multi-format publishing?

We’ve discussed a few formats of research publishing, and they each have their own unique advantages. But, the main benefits that these new modes of sharing offer are universal.

  • Increased impact: Each of these formats strengthen the impact of scientific research by making it accessible to wider audiences.
  • More collaboration: Through the increased impact, understanding, and engagement that these digital formats provide, it becomes easier for researchers to meet the like-minded thinkers who will become their future collaborators, even from different geographical backgrounds or disciplines. This interdisciplinary collaboration can bring new perspectives and sources of revenue to your organization.
  • More funding opportunities: When researchers make use of different publishing formats to make their mark on the world, it helps them get noticed by institutions searching for scholars who stand out from the crowd to provide grants or funding.



 In an age of upgraded idea-sharing, it may not be enough to stick to tradition. Stepping towards the inevitable digital transformation and welcoming new technologies is the best way forward, and at Morressier, we’re ready to walk with you.

We’re using integrated digital infrastructure that upholds integrity to rethink the traditional publishing process. Our partnership philosophy is built on the understanding that our innovative workflows matched with your vision for your community’s success will lead to exciting growth. 

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